2.1. You understand and agree that all Intellectual Property rights in the Licensed Material are the property of MoneyHelper or its licensors, as the case may be.
2.2. MoneyHelper retains all right, title, and interest in and to the Licensed Material (including all right, title and interest in and to any goodwill subsisting or residing in the Licensed Material). You shall not acquire any rights to any Intellectual Property owned or licensed by MoneyHelper, whether pre-existing or subsequently created, unless expressly agreed between the Parties in writing.
2.3. MoneyHelper hereby grants you a worldwide, non-exclusive, perpetual, royalty-free, non-transferable, sublicensable right to copy and issue copies to the public of the Licensed Material (physically or electronically) for the purposes of using the Licensed Material to provide consumers with free-of-charge financial information and materials to assist in building their financial capability.
2.4. The licence granted at clause 2.3 does not grant you the right to adapt, modify, translate or otherwise alter the Licensed Material except with MoneyHelper’s prior written consent. You may only apply your branding to the Licensed Material with our prior written consent. Whether such consent is given shall be at our sole discretion.
2.5. MoneyHelper retains the right, without any obligation to give prior notice, to suspend or remove access to the Licensed Material available on MoneyHelper’s website at any time.
2.6. Your license rights are limited to those expressly granted herein, and MoneyHelper reserves all other rights.
2.7. You shall not and shall not allow any third party to:
2.7.1. make unauthorised copies of the Licensed Material or any part of it;
2.7.2. remove, alter or disable any canonical link embedded or displayed within the Licensed Material such that MoneyHelper is not identified as the original source of the content to third parties (such as search engine providers), or the search engine optimisation (SEO) of MoneyHelper website is compromised or otherwise prejudiced;
2.7.3. remove, alter or disable any analytical or tracking tool embedded within the Licensed Material;
2.7.4. display the Licensed Material in any context that could reasonably be inferred to bring MoneyHelper into disrepute or damage the reputation, goodwill or brand of MoneyHelper;
2.7.5. do any act that may weaken, damage or be detrimental to the Licensed Material or the reputation or goodwill associated with the Licensed Material or MoneyHelper;
2.7.6. use any images or pictures supplied as part of the Licensed Material for any purpose outside of the that described in clause 2.3 and, for the avoidance of doubt, only in conjunction with the Licensed Material supplied by MoneyHelper with such images or pictures;
2.7.7. use the Licensed Material:
184.108.40.206 in a context from which it may be reasonably inferred that MoneyHelper is promoting or recommending:
220.127.116.11.1.any specific financial product or service;
18.104.22.168.2. any financial products or services from a specific financial product or service provider;
22.214.171.124.3. that an end user take a specific course of action including, but not limited to, the purchase of a financial service or product save to the extent that such recommendation is generic and be understood and interpreted as generally sound financial advice. For the avoidance of doubt, no Licensed Material may be displayed in a way such that an end user could infer that MoneyHelper is recommending that they undertake any action and that by taking such action the end user shall remedy any specific financial concern or problem that he has, or believes he has;
126.96.36.199 without the prior written consent of MoneyHelper, reproduce the Licensed Material for direct or indirect financial gain (including, without limitation, in any product or service for which a fee or subscription is charged), and MoneyHelper shall be entitled to withhold such consent in its sole discretion unless you can demonstrate to the reasonable satisfaction of MoneyHelper that you have added Incremental Value. For the purposes of this section 188.8.131.52 “Incremental Value” means integrating the Licensed Material in a way that makes such content more accessible or easier to use, or targets users who are otherwise unlikely to access such content. For the avoidance of doubt, providing a link to MoneyHelper website will not be considered to be adding Incremental Value; or
2.7.8. delete, remove, modify, obscure, fail to reproduce or in any way interfere with any proprietary, trade secret or copyright notice appearing on or incorporated in any Licensed Material; or
2.7.9. apply for or obtain registration of any trade or service mark in any country which consists of, or comprises, or is confusingly similar to MoneyHelper Branding or any other trade or service marks that form a part of the Licensed Material.
2.8. Subject to clause 2.7 and clause 2.9, you may use the Licensed Material in conjunction with advertising material created by you provided that all such advertising material complies with these Terms and all applicable advertising and professional body codes and regulations and that such use of the Licensed Material in conjunction with such advertising material created by you does not include your own branding.
2.9. Any use of the Licensed Material by you or a third party engaged by you shall not include content:
2.9.1. from religious bodies whose views or theology may reasonably be considered to be intolerant of others;
2.9.2. that promotes any tobacco products or any other goods bearing tobacco applicant brands, when the website may reasonably be expected to be one that under 16s may visit and read;
2.9.3. that promotes any alcohol products or any other goods bearing alcohol applicant brands, when the website may reasonably be expected to be one that under 16s may visit and read;
2.9.4. that promotes weapons, the armaments industry and gun clubs;
2.9.5. that promotes betting and gambling, when the website may reasonably be expected to be one that under 18s may visit and read;
2.9.6. that promotes sexual and erotic services, including escort agencies, when the website may reasonably be expected to be one that under 16s may visit and read;
2.9.7. that requires a user to use a premium rate phone number without clear and obvious language stating that the number is premium rate;
2.9.8. that promotes, encourages or facilitates violence;
2.9.9. that promotes, encourages or facilitates terrorism or other activities that risk UK national security;
2.9.10. that incites hatred whether based on race, religion, gender, sexuality or otherwise, or otherwise promotes encourages or facilitate anti-social behaviour;
2.9.11. that discriminates against any specific social group or otherwise exploits the vulnerable;
2.9.12. that promotes, facilitates or encourages illegal activity;
2.9.13. that may reasonably be considered misleading or fraudulent;
2.9.14. that exploits the credulity, lack of knowledge or inexperience of consumers;
2.9.15. that concerns, encourages or facilitates pyramid promotional and Ponzi schemes;
2.9.16. for services or offerings that may infringe an individual privacy, data protection rights or consumer rights;
2.9.17. that promotes, facilitates or encourages users to become indebted without clearly explaining that indebtedness will occur and/or without recommending the user to research and consider other options to achieve the same aim;
2.9.18. that may reasonably be considered by MoneyHelper to bring MoneyHelper into disrepute or which is deemed by MoneyHelper to be libellous or defamatory in nature.
2.10. You shall immediately comply with all instructions of MoneyHelper regarding any use of the Licensed Material, including instructions to remove Licensed Material from, or amend the way in which Licensed Material is made available by you or a third party engaged by you, to the public or otherwise.